Sequins & Beads
Dense, hand-guided sequin and bead application — the signature of our heavy-embellishment line, executed by specialist in-house artisans who have spent careers on the needle.
Alliance CompanyGarment Export · Faridabad
Garment manufacturer & exporter — Faridabad, India · Est. 2011
Alliance Company is a creative-centric export house where sequins, beadwork and embroidery meet 175,000-piece monthly capacity — trusted by global brands from Anthropologie to Walmart for fourteen years.
The House
Our buyers know that with us, on-time delivery is not a promise — it is a guarantee. Our vision is to be a dependable sourcing partner for brands across markets, rooted in trust, quality and shared growth.
Established in 2011, Alliance has built an enviable record of manufacturing and exporting high-quality merchandise for over fourteen years — reviving past traditions and translating them into modern, seasonal fashion.
Design is our prime and core strength. An experienced in-house team of embroiderers and embellishers weaves magic through meticulous fabric work, supported by a skilled production workforce that carries each idea from design inception to final outcome.
The craft begins. Founder Deepak Trehan enters the garment export trade — 34 years of relationships in the making.
Alliance is established in Faridabad as a creative-centric manufacturing and export house.
A global partner shipping embellished apparel, activewear, kidswear and crafts across four continents — now welcoming Haggar Canada (Tribal) and PUVU US.
The Embellishment Atelier
Our expertise lies in the value-added product line — heavy handwork and surface techniques most factories won't attempt at scale.
Dense, hand-guided sequin and bead application — the signature of our heavy-embellishment line, executed by specialist in-house artisans who have spent careers on the needle.
Multi-head computerised embroidery delivers intricate threadwork with production-line consistency, pairing artisan design sensibility with repeatable, exportable precision.
All printing techniques under one roof — screen, digital, sublimation, pigment, discharge, foil and high-density specialty inks — from vivid placement prints to all-over repeats, developed alongside the design team for each seasonal story.
Stone-setting and rhinestone application for occasionwear and statement pieces, finished and quality-checked piece by piece before packing.
Garment dyeing, washes and spray-effect treatments that give each style depth, character and the lived-in finish today's customers expect.
Product Lines
Hover a line to see it in stitch — click to open the full collection.







Fabrics we command
Factory Strengths
Streamlined flow across sampling, stitching, finishing and packaging — scalable production, on-time delivery, uncompromised quality for global buyers.
Our People & Training
Regular floor briefings and training sessions keep quality, safety and process aligned across every team — from new joiners to line supervisors. It is how standards stay consistent at scale.




Sustainability & Environment
As a Sustainable Apparel Coalition partner running the Higg Index at our factory and an active Better Cotton supporter, we track our preferred-fibre transition publicly. Here is the shift from 2018 to 2020:
12% → 50% → 80%
20% → 35% → 70%
20% → 40% → 65%
Beyond fibres: our commitment to corporate social responsibility is built into the business model — giving back to the community and supporting those in need to help create a more equitable, sustainable world.
Compliance & Certifications

Fully approved and compliant under Sedex SMETA standards — ethical business practices, safe working conditions and social accountability across all operations.

We continuously measure and improve environmental and social performance through the Higg Index, aligning with global sustainability goals.
Active supporters of the Better Cotton Initiative, sourcing responsibly to promote sustainable farming and reduce environmental impact.


All products undergo testing and quality verification with Bureau Veritas, ensuring compliance with international safety and quality standards.
A socially and technically compliant factory adhering to all state welfare, safety, child and labour laws — and audited against the codes of conduct of Inditex (Zara), C&A, Li & Fung, Boohoo PLC, Mango, Walmart and Target.
Global Clients
From Fifth Avenue department stores to Italian heritage labels — and in 2026 we welcome Haggar Canada (Tribal) and PUVU US to the Alliance family.












Design meeting · Faridabad studio
Design Development
Buyers fly in to sit with our design team — sampling fabrics, refining fits and signing off tech packs in person, surrounded by the awards and reference garments that shape each season. It is how an idea becomes a production-ready style, together.
Alliance's Global Network
Every arc is a live trade lane — finished garments leaving our floor for buyers across the world. Drag to spin the globe.
Start a conversation
From first sketch to sealed carton — send us a tech pack, a mood board, or just an idea. Sampling and development begin the moment you do.
Production Styles
A selection of styles developed, sampled and produced at Alliance for our buyers — hand-embroidery, beadwork, lace, prints and yarn-dyed stripes, organised by the brand they were made for.




















Every piece here was built to a buyer's tech pack in our own atelier. Send a reference and we'll match it or develop something new with you.
Production Styles
Technical knits, compression and training essentials in circular-knit constructions — performance pieces engineered with the same finishing discipline as our fashion lines.







Fabric, fit and function specs available on request — including moisture-management and stretch-recovery options.
Production Styles
Woven utility silhouettes — drawcord parachutes, multi-pocket cargos and track-inspired styles — cut from nylons, canvases and washed twills.






All bottoms available with custom pocketing, drawcords, washes and trims to your tech pack.
Production Styles
Packaged craft programmes produced for Hello Hobby and Horizon Group USA — friendship-thread assortments, canvas panels and aprons, delivered carded, boxed and barcode-ready for big-box retail.






Full private-label capability: packaging, bilingual labelling and retail compliance handled in-house. More craft styles available on request.
Production Styles
Cotton-canvas totes produced for craft and gifting programmes — supplied blank or printed, single or multi-pack, ready to personalise with iron-on transfers, fabric paint and embroidery. More tote styles coming soon.





Available blank or fully printed in any technique — screen, digital, sublimation, foil or embroidery. Send your artwork and pack spec.